Brand | ROX Motor

Brand Story

Crafting the ultimate travel experience for wanderlust dreamers

GLOBAL VISION

A Robust, Innovative, Sustainable

Global Brand with Infinite Potential

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GLOBAL VISION

A Global Vision from Day 1

Brand expansion transcends borders – it’s about pursuing a shared lifestyle worldwide and elevated quality.

GLOBAL VISION

No Brand can rely on past success to win the future

Legacy alone won’t future-proof a brand.

GLOBAL VISION

A Robust, Innovative, Sustainable. Global Brand with Infinite Potential

As a new energy vehicle brand, we’re redefining mobility far beyond fuel savings.

PRODUCT FOCUS

ROX’s Long-Termism and Commitment to Trustworthiness

Globalization isn’t about reckless expansion. Our seasoned, product-focused founding team is backed by a top-tier supply chain ecosystem. We believe that shared success comes from persistent product refinement and growth together with partners.

CONSUMER TRUST

Building Trust Requires Walking the Talk -One Step at A Time

At ROX, we pursue perfection in every detail to elevate the driving experience to the utmost.

FUTURE PRODUCT ECOSYSTEM

Global All-Terrain Product Matrix

ROX’s Vision: To embrace the cultural nuances and lifestyles of users across the globe. We will accelerate product development and launch at least one new model annually from 2025 to 2027 Pioneering in Range-Extended Hybrid, to build an ever-evolving Global All-Terrain Product Matrix.

BRAND MISSION

More Than an Automaker-ROX is A Bridge for Cross-Cultural Communication

We hope to connect users worldwide, so that they may transcend geographical boundaries and savor the brilliant cultures, traditions, and lifestyles of diverse nations.

LIFESTYLE

It’s Not About Conquest Or Fame-But Rather Pure, Authentic Yearning

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LIFESTYLE

Some think owning an SUV is merely about satisfying a desire for conquest Perhaps that’s an arrogant oversimplification

LIFE STORIES

It’s Not About Conquest Or Fame-But Rather Pure, Authentic Yearning

Perhaps you’ve been buried in work, longing to reconnect with nature’s splendor and find inner peace; Or perhaps you just want to explore the vast world – to immerse yourself in foreign lands, cultures, and the poetry of different ways of life.

LIFE STORIES

ROX’s One Thousand and One Nights

Life’s greatest joy begins when you set out – either alone or with family or friends – from cityscapes to distant horizons, from home to lands unknown, savoring every moment in unhurried delight.

PRODUCT STRENGTH

Every Lifestyle Is Backed by Robust Technological Prowess

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PRODUCT STRENGTH

Products Inspired by Life, Life Enhanced by Products

TECHNICAL STRENGTH

Every Lifestyle Is Backed by Robust Technological Prowess

LUXURY ALL-TERRAIN

The All-Terrain Luxury Redefined

ROX’s approach stems from lived experience and technical sophistication.

LUXURY TASTE

First-Glance Chrisma: A Luxury Statement in Any Arena

Presented by Italy’s hypercar design team.

LUXURY ALL-TERRAIN

ROX All-Terrain Luxury: Globally Proven to Be A Trusted Partner

·Extended Range Performance

·All-Terrain System, Overlanding Capable

·Dual Top-Tier Safety Certifications

LUXURY ALL-TERRAIN

ROX All-Terrain Luxury: Where Rugged Paths Flow Smooth

Luxury all-terrain SUV powered by the world’s leading range-extended hybrid technology.

·All-Terrain Tuned Chassis

·Dynamic Chassis Control

·High-Strength All-Aluminum Chassis

LUXURY ALL-TERRAIN

ROX All-Terrain Luxury: Perfect Comfort and Ease on Every Route

·Full-Bed Mode, a Climate-Controlled Luxury Bed Cabin in Seconds

·Second-Row Zero-Gravity First Class Seats

·Seat Massage, Ventilation, and Heating

LUXURY ALL-TERRAIN

ROX All-Terrain Luxury: Every Determined Departure Transformed into An Effortless Journey

·High-strength All-aluminum Chassis

·High-Performance Dual Motors for Great Dynamics

·Exceptional Braking

·Superb NVH Refinement (Noise, Vibration, Harshness)

OUTDOOR CUSTOMIZATION

Bespoke Luxury Outdoor Lifestyle: Cultural Heritage Tailored for Adventure

·Royal Falcon Limited Edition — A meticulously crafted tribute to Arabia’s tradition of falconry

·Fishing Master Edition

·Off-road Master Concept Car

OUTDOOR CUSTOMIZATION

Bespoke Luxury Outdoor Lifestyle: Packing Everyday Life into ROX

Beyond a living room and a bedroom, ROX also features an outdoor kitchen system

ULTIMATE PROTECTION

Luxury Redefined Through A Comprehensive Ownership Assurance Scheme

Global one-stop sales & service system

Parts warehouses to be first established in Middle East for 5-day emergency delivery 60 standardized after-sale service centers worldwide ensure premium care across the globe.